“Your brand is what other people say about you when you’re not in the room.”

~ Jeff Bezos (founder of Amazon.com)

Your Personal Brand Communicates Your Principles and Values.

Growing up, my mother filled my life with words of wisdom that melded into my core values. “Suzy,” she said, “A contract is only as good as the person signing it. Our gift to you is a good name. Protect it and you can pass can pass your good name on to your children.”


Whether you shovel dirt for a living or run a billion dollar company, showing confidence, resilience, humility, grace, a good work ethic and a positive attitude gets noticed by those around you. No matter where you are in life, these values open doors. Leaders call on you and mentor your growth. They want to do business with you. Each station of life creates dimension from lessons learned in your wins, losses and impasses. Your confidence (without arrogance) attracts those who want you for your talent and leadership qualities.


Think of your Vision Statement as your “Why” or “North Star”.  Create a mental picture of what you want to accomplish. Write your vision down in a succinct statement. This clarity becomes your inspiration; the why that keeps your focus on achieving your ultimate goal

Example: “To be the person who best understands the needs of others and provides effective strategies for them to achieve their goals.”

Your Mission Statement encompass one or two sentences stating your:

1) What you do,

2) How you achieve/deliver your service or product, and

3) Who – To whom do you provide your product/service.

Example: “My mission is to be the teacher who sets an example for students to learn how to perform to their highest calling.”


Become that person you see in your vision. Find people you wish to emulate, through books and introductions. You are who you hang around with. Be selective with whom you spend time. Develop relationships with quality people. It only takes a handful of appropriate people around you for great things to happen. Hanging around the right people feeds your mind and soul.

Suzy is Suzy B&Wa leadership, branding and strategy coach who brings vivid energy to the stories behind the brand.  Her talent covers a diversity of professional circles who recruited her expertise from small business entrepreneurs to global companies.  The Australian Trade Commission, CIBIS Federal, Ernst & Young Management Consulting and Multi-family Consortium are among the members of her work portfolio. For more information about Suzy go to:http://suzygraven.com

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