YOUR ARE THE BRAND


Are You Mindful?

Friend, author and founder of AM I HUNGRY?® Programs, Dr. Michelle May MD, writes about mindful eating, “You can learn to eat what you love, fearlessly without deprivation or guilt, and learn to love what you eat, mindfully with intention and attention.”

brandImagine living in the principle of mindfulness across all segments of one’s life, just as “AM I HUNGARY®” works. Building a brand begins with your own state of mind. Have you established your role in your own success? Look at successful branding as a hunger needing to be fed. There are plenty of models for success. Yet models mean little if you do not establish a hunger and mindful commitment with intention and attention.

It’s Your Brand… Are you hungry for success?

Mindfully feeding your hunger-for-success builds on two global elements:

First – You develop an “I CAN DO THIS” attitudeWith mindful planning you feed a vision, mission and establish clear goals. Prepare yourself for the internal/external roadblocks that keep you from achieving goals. You know why you want to achieve your goal and what it takes to get you through the grind to complete the tasks.

Second – You stretch yourself without breakingLiving and working mindfully means that you plan for stress and pressure. Balance does not breakdown in terms of 50/50. It is planned by a give and take approach. You prepare for: a) what you know, b) what you don’t know, and c) Pandora’s Box – a.k.a, things you don’t know you don’t know until the work begins. Once aware of “Pandora’s Box”, you become flexible and adapt more quickly to change. This approach gives space to work through stress and pressure.


Suzy B&W

Suzy’s Notes:

Cover of Eat What You Love, Love What You EatDr. Michelle May is the author of Eat What You Love, Love What You Eat: How to Break Your Eat-Repent-Repeat Cycle (winner of seven publishing awards) and Eat What You Love, Love What You Eat with Diabetes that reinforce her powerful message for lasting change.

As a family physician, motivational wellness speaker, writer, workshop facilitator, and consultant, Dr. May has shared her powerful and innovative approach to breaking free from yo-yo dieting with thousands of audience members, workshop participants, health care professionals, and organizations across the country.

Learn more about Dr. Michelle May’s work on her website: http://michellemaymd.com/

 

 

 

 

 

YOUR BRAND: Are You Created to Succeed and Programmed to Fail?


If you were to ask Roger Ailes (who built a media powerhouse as Chairman and CEO of Fox News and the Fox Television Stations Group) about branding and communication. He would tell you, “You are the Message – Get What You Want by Being Who You Are.” In fact, that’s the title of his book.

Your brand reflects the key components in building life and work models. These models support a life and style that you create.  No matter how many motivational and inspirational events you attend (or resolutions you make) if you do not develop a structureDrifting Demons to support and sustain your intentions, your brand will drift.

Up to 77% of the programs you carry in your head are negative, counter-productive, or work against you. Research uncovers that (whether true or not) what you say about yourself programs your thoughts. Programming influences your actions and how you see yourself. It also affects how you think the world sees you. That programming determines how you regard yourself in terms of self-esteem, self-confidence, attitudes and beliefs.

The good news is that you can change your programming. In his book, WHO ARE YOU REALLY AND WHAT DO YOU WANT?, Dr. Shad Helmstetter (PhD) gives you ten key areas and eight important steps to goal setting. I add one element to the formula: INTENTION. Intention is an assigned value or purpose from which you approach your choices. As an example, your approach to your actions might be with courage, love, charm, humility, forward looking (not looking back), etc.

Don’t know where to begin on your goals? Start a 2016 Journal by rating the following ten key areas from 1-10 (one being the worst/ten being the best).  Once you rate each key life area, ask yourself… What would it take to be a 10?”  Then follow the eight steps of goal setting and add your intention for this year. To avoid overwhelm, approach your goals in 90-day increments. You should see and celebrate significant progress.

TEN KEY LIFE AREAS:

Life Style Self- Esteem
Health & Fitness Personal Organization & Control
 Job/Career  Personal Relationships
 Money/Finances  Personal Growth
 Quality of Life  Other _____________

EIGHT STEPS TO WRITING GOALS:

  1. Identify the goal: (a) Goal of Enrichment – Internal desire to improve your life or expand your horizons. (b) Goal of Necessity – Usually brought on by something happening in your life that needs attention.
  2. Write it down: Your goal statement should always start with “To….” Put it in words, write it down and keep it simple. Under the goal attach… “I will see significant progress by (date).”
  3. Write down date to reaching the goal
  4. List the obstacles to reaching the goal
  5. After each obstacle, write and date the action steps you are going to take
  6. Prioritize your focus goals: Even if you have two to three goals for each of your key areas, you can only focus on two or three of them at a time… each week examine which two or three goals you need to keep in front of you.
  7. Review and track your goals on a weekly schedule: Update and change when necessary
  8. Reward yourself when you reach each goal (and reward yourself along the way)

ANNUAL INTENTION:

Your intention for the year becomes the blanket or mantle wrapped around each of your ten key areas. It filters throughout all elements of your life and naturally integrates into your goals. Begin by choosing an intention and asking yourself… “What does that mean to me?” Then write it out in your journal.  By this time next year, you will find that having defined your intention and lived it throughout the year, you BECOME it. The intention is wholly integrated into your programming.

INTENTION: This is my year for…

  • Purging /Letting Go
    • Healthy Living/Thinking
    • Forgiveness
    • Unconditional Love
    • Repair
    • Receiving
    • Giving/Sharing
    • Generosity
    • Courage
    • Living Fully
    • Bold Moves
    • Healing

MAY YOUR EVERY STEP BE BLESSED AND FRUITFUL!

Suzy is Suzy B&Wa leadership, branding and strategy coach who brings vivid energy to the stories behind the brand.  Her talent covers a diversity of professional circles who recruited her expertise from small business entrepreneurs to global companies.  The Australian Trade Commission, CIBIS Federal, Ernst & Young Management Consulting and Multi-family Consortium are among the members of her work portfolio. For more information about Suzy go to:http://suzygraven.com

 

94 DAYS ON THE WALL – YOU ARE THE BRAND!


 “Your brand is what other people say about you when you’re not in the room.”

~ Jeff Bezos (founder of Amazon.com)

Your Personal Brand Communicates Your Principles and Values.

Growing up, my mother filled my life with words of wisdom that melded into my core values. “Suzy,” she said, “A contract is only as good as the person signing it. Our gift to you is a good name. Protect it and you can pass can pass your good name on to your children.”

SHOW CONFIDENCE IN WHO YOU ARE:brand

Whether you shovel dirt for a living or run a billion dollar company, showing confidence, resilience, humility, grace, a good work ethic and a positive attitude gets noticed by those around you. No matter where you are in life, these values open doors. Leaders call on you and mentor your growth. They want to do business with you. Each station of life creates dimension from lessons learned in your wins, losses and impasses. Your confidence (without arrogance) attracts those who want you for your talent and leadership qualities.

HAVE A VISION AND A MISSION:

Think of your Vision Statement as your “Why” or “North Star”.  Create a mental picture of what you want to accomplish. Write your vision down in a succinct statement. This clarity becomes your inspiration; the why that keeps your focus on achieving your ultimate goal

Example: “To be the person who best understands the needs of others and provides effective strategies for them to achieve their goals.”

Your Mission Statement encompass one or two sentences stating your:

1) What you do,

2) How you achieve/deliver your service or product, and

3) Who – To whom do you provide your product/service.

Example: “My mission is to be the teacher who sets an example for students to learn how to perform to their highest calling.”

POSITION YOURSELF:

Become that person you see in your vision. Find people you wish to emulate, through books and introductions. You are who you hang around with. Be selective with whom you spend time. Develop relationships with quality people. It only takes a handful of appropriate people around you for great things to happen. Hanging around the right people feeds your mind and soul.


Suzy is Suzy B&Wa leadership, branding and strategy coach who brings vivid energy to the stories behind the brand.  Her talent covers a diversity of professional circles who recruited her expertise from small business entrepreneurs to global companies.  The Australian Trade Commission, CIBIS Federal, Ernst & Young Management Consulting and Multi-family Consortium are among the members of her work portfolio. For more information about Suzy go to:http://suzygraven.com

100 DAYS ON THE WALL – You Are The Brand


“Everything you do in relation to other people causes them to make judgements about what you stand for and what your message is.” ~ Roger Ailes

YOU ARE THE BRAND

I took part in many livestock brandings. A custom dating back to 2700 BCE.  The brand (which once simply as a way to identify one’s own cattle from another) evolved to encompass social identity – certain principles and values adopted by those who ride for the brand; a code by which one aspires to live up to.  Today, it continues to affect the personality of a product, company or service.

If you do not define your brand, someone else will.

Every year on September 21, we kickoff the 100-Day challenge to the end of the BRANDEDyear. This year you build the elements of you as the brand:

  • Messaging
  • Perspective
  • Presentation
  • Values
  • Vision
  • Mission
  • Voice

Whether you are a student, receptionist, teacher, homemaker, mom, partner, boss, entrepreneur, solopreneur, CEO (or all of the above), you will find the value in your personal brand. It is the gateway to success.

It all begins with you. So buckle up, and come along for the ride.  Give me your feedback, point of view and send your questions.


Suzy B&W

Raised on a ranch in the Nebraska Sandhills, Suzy Graven grasps the grit and spirit of life behind the Brand.  She grew up among the tales and trails that opened the West; the people who survived depressions, dust bowls, world wars and prosperity.

Suzy is a professional speaker, leadership, branding and strategy coach who brings vivid energy to the stories behind the brand.  Her talent covers a diversity of professional circles who recruited her expertise from small business entrepreneurs to global companies.  The Australian Trade Commission, CIBIS Federal, Ernst & Young Management Consulting and Multi-family Consortium are among the members of her work portfolio.For more information about Suzy go to: http://suzygraven.com

 

PETA may be crazy, but other groups aren’t that different


Animal Ag Engage

If you had cream in your coffee this morning or had meat for dinner last night, People for the Ethical Treatment of Animals (PETA) wants you to seek help for your “addiction.”

PETA supports a new group called Meat and Dairy Eaters Anonymous by providing sites for their meetings. The support group follows a 12-step program like any other addiction support group, except they are providing guidance on how to be vegan. They are comparing eating meat to being a drug or alcohol addict essentially, which is insulting to people who actually struggle with addictions that negatively affect their physical and mental health.

I think we all can agree that PETA is on the extreme end of the spectrum with their insane publicity stunts, but maybe you’re thinking this is just PETA and other animal rights groups really do care about animal welfare without wanting to stop everyone from eating meat.

activst web Activist Web

Animal…

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AG COMMUNICATIONS – Hocus Pocus


images-HocusPocus
Walt Disney Pictures – 1993

In the year 1693, sisters, Winifred, Mary and Sarah were executed for their unforgivable witchcraft. They captured and sucked the life out of children. Just before their execution, Winifred made a curse – a curse that when a virgin lights the black flame candle on Halloween night, in their house, they shall return … 1993, 300 years later, Max decides to light the candle in order to scare his irritating sister Dani and his wannabe girlfriend Alison. Now, the three Witches are back ready for a night of fun, magic and horror in the now modern area of Salem. – HOCUS POCUS Plot Summary Written by BHamazonking

Do you feel like Winifred, Mary and Sarah are knocking at your door?  You don’t have to put flame to a candle to conjure today’s – Comedy, Fantasy and Horror.  In 1693, they went after kids; today, they aim at sucking the life out of farm and ranch families and cursing U.S. food production. Three faces shaping today’s sorcery come in the form of Climate Change, Environmental (Green Movement) and Animal Welfare. And, if you are not on board, you are not cool… In fact, you are a down-right criminal in some circles. Yikes! Talk about the leading edge of horror…

As you learn to play with the enchanters threatening U.S. agriculture in comedy-fantasy-horror, you realize how fickle their stand and unreliable their conclusions.  Further, you recognize their signature wizardry used to whip their followers into a state of fear by weaving narrow arguments picked from junk science, no relevant science and/or weak research if any at all.  The more you watch the easier it is to identify their black magic. It falls into few areas – all, of which, are cloaked in the modifiers – could, may, should, might, industrial, factory, etc. – as it relates to diets and U.S. plant and animal food production.

So, how do you reassure a nervous consumer?  First, move past the global soundbites and bumper sticker slogans.   Next begin a conversation.  Invite the consumer into your world using genuine hospitality, a giving heart and a good out-reach program.  Tell your story. As they get to know you, they develop a bond of trust and are less likely to fall under the curse of black magic.


 

Suzy B&WRaised on a ranch in the Nebraska Sandhills, Suzy Graven grasps the grit and spirit of life behind the Brand.  She grew up among the tales and trails that opened the West; the people who survived depressions, dust bowls, world wars and prosperity.   Follow her as she uncovers the stories of the people and communities tucked away from the usual.Founder of Savvy Woman Productions LLC – Suzy is a leadership, branding and strategy coach who brings vivid energy to the stories behind the brand.  Her talent covers a diversity of professional circles who recruited her expertise from small business entrepreneurs to global companies.  The Australian Trade Commission, CIBIS Federal, Ernst & Young Management Consulting and Multi-family Consortium are among the members of her work portfolio.For more information about Suzy go to: http://suzygraven.com 

90 Day AGCOM Challenge – Changing the Customer’s Definition of Value


“Being called means surrendering the story we’ve been fighting to tell; and to instead, accept the story God wants to tell with our lives.”   –Ryan J. Pemberton, Called: My Journey to C.S. Lewis’s House and Back Again

Pam-steak-plate-555x368Join me for the 90 DAY AGCOM CHALLENGE.  Over the next 90 days, the focus is finding your voice and influence by communicating your story in the practice of food production in America.  Take stock of where you are (right now) and use the next 90 days to clear the clutter and lay a foundation to build pathways to communicate. I want to hear from you; your ideas, obstacles and wins.

Charlie Imm 1961 Nebraska Cattlemen Magazine

 

One of the best parts of growing up on a farm or ranch is how you learn to adapt to your environment. Today, the global green movement calls you to adapt to an environment created by those who define you by your carbon footprint. The movement wants to take control of what you produce by how you produce it. It reveals itself through all types of print, broadcast and social media, USDA initiatives, Non-Government Organizations (NGOs) and now in the new HHS Dietary Guidelines (Section 6: Food Sustainability and Safety starting on line 252 of the report). The movement is not hiding. You may choose to stay silent until it is too late or you may choose to take a stand.

Today’s agriculture encompasses both small and big family farms. I emphasize FAMILY, because nearly 100% of farms and ranches are family owned.  From the backyard gardener to the Sanderson Farm family, adapting to your environment is your calling card.  It comes with growing pains. Today’s challenge is not based on economics or sound environmental science and outcomes. Today’s battle insinuates itself into minds and emotions through the lens of social justice and environmental movements. It both socially and politically defines an added moral and ethical product value. It is well fed by deception (some innocent and some intentional). The movement delivers a message that stirs anxieties that drive laws and regulations using climate change, carbon footprint, antibiotics and animal welfare into its twisted view of sustainability.

It is time for all Ag – up and down the food chain – to come together and develop a cohesive strategy, and craft your message.  Use your rich and vibrant stories to spread your value throughout your community and on to your urban neighbor. Get them to echo your story and beef up your influence with your local, state and national lawmakers. Show them how they can count on American Agriculture.

Suzy B&WRaised on a ranch in the Nebraska Sandhills, Suzy Graven grasps the grit and spirit of life behind the Brand.  She grew up among the tales and trails that opened the West; the people who survived depressions, dust bowls, world wars and prosperity.   Follow her as she uncovers the stories of the people and communities tucked away from the usual.Founder of Savvy Woman Productions LLC – Suzy is a leadership, branding and strategy coach who brings vivid energy to the stories behind the brand.  Her talent covers a diversity of professional circles who recruited her expertise from small business entrepreneurs to global companies.  The Australian Trade Commission, CIBIS Federal, Ernst & Young Management Consulting and Multi-family Consortium are among the members of her work portfolio.

For more information about Suzy go to: http://suzygraven.com